PayPower Prepaid Mastercard

CONTEXT

‍

What is PayPower?

PayPower serves 700K+ underserved Canadians, bridging the gap between cash and traditional banking.

Why PayPower?

Some Primary Research Insights: Unveiling the Unknown.

User Research

Main Challenges

‍

①

Acquiring and retaining a diverse customer base, including the unbanked and underbanked, in a highly competitive market.

②

Developing a strong value proposition that resonates with a multicultural customer base with varying financial needs and behaviors.

③

Creating a seamless user experience that balances traditional banking services with innovative digital solutions.

④

Building and maintaining a robust, secure, and scalable platform to support growth and evolving customer needs.

‍

‍

Key Insights

‍

‍

‍

CORE PROBLEM

_‍
Financial Loss & Trust Break

‍
PayPower users struggle with confusing UX and UI, leading to navigation issues, poor decisions, and financial losses.This drives a significant decline in the engagement rate, causing users to lose trust and ultimately abandon the platform.

‍
STRATEGIES

Strategy 01: Redefine User Personas

User interviews revealed a significant shift in our target audience. To address this, I expanded the user base to encompass diverse demographics and needs.

‍

Strategy 02: Transformational Shift - Card to Comprehensive Banking

User research and competitor analysis identified key pain points: limited functionality, poor UX, and transparency issues.

‍

Final Hi-Fidelity Screens

‍

‍

Strategy 03: Establish a Design System for Future Growth

Inconsistent design hindered user experience and development. A unified design system improved efficiency and consistency.

‍

SOLUTION

‍
Revolutionizing Banking Through User-Centric Design and Scalable Innovation

‍

As the leader of PayPower's evolution, I guided our product and design teams to shift from a traditional banking model to a revolutionary, scalable neo-banking experience. Our strategy crystallized around a dual vision: optimizing user satisfaction through a cutting-edge UX/UI and evolving our brand, while simultaneously amplifying product flexibility for sustained growth and white-label opportunities. By harmonizing this vision with actionable strategies, we pinpointed features, functionalities, and design enhancements that resonate deeply with user needs and market dynamics.

‍

Our proactive approach embraced the integration of scalable design systems, ensuring a seamless and engaging banking interface that grows with the user's financial journey. By aligning product tactics with this adaptive design philosophy, PayPower transformed into an intuitive platform, tailoring user interactions for maximum clarity and efficiency.

‍

This pivot from a conventional banking infrastructure to a dynamic, user-first platform marks a significant leap towards a future where PayPower doesn't just respond to market trends but anticipates and shapes them. Our work redefines what it means to bank smartly, placing the power of personalized, neo-banking in our users' hands, thus positioning PayPower at the apex of the financial industry's innovation trajectory.

‍

‍

‍

Goal-Oriented Transformation

‍
PayPower's journey under my guidance focused on crafting a user-centric neo-banking platform, leveraging internal and user feedback to set targeted goals, acknowledge constraints, and determine both immediate and enduring objectives for service enhancement and growth.

‍

VISION INTO ACTION

‍
Strategic Visions to Tactical Execution

‍
I helped refocus PayPower's dual vision—enhancing user experience and ensuring scalability—directed a strategic shift towards practical product and design tactics. This approach streamlined operations, primed for user engagement, and prepared the platform for future market challenges.

‍

‍

‍

IMPACT & RESULT

‍
Strategic Transformation & Impact

‍
This strategy overhaul propelled PayPower to an astounding 270% boost in contract renewals and a 30% increase in revenue for 2022, highlighting our evolution into a neo-banking force. Users and stakeholders alike have observed the stark improvement in our offerings, with many highlighting the 'night and day' difference in our user interface and overall design, marking PayPower's transition from traditional banking to a modern, user-focused experience.

‍

Feedback from our clients has underscored the value of the innovative, user-centric approach that went into redefining PayPower's platform. By bridging the gap between user experience and operational functionality, we've not only streamlined the user journey but have also fortified client relationships, earning their trust through proven, visible enhancements.

‍

The efficacy of our transformation is evidenced by enthusiastic client testimonials and a reinvigorated team dynamic, resulting from collaborative design efforts and strategic insight delivery. As the catalyst for PayPower's accelerated market presence, I led the initiative that reimagined our neo-banking product's trajectory, directly contributing to our elevated market position and significantly enhancing our team's professional development.

‍

The commitment to this revolutionary strategy was mirrored in the success of our cross-functional teams, which flourished under a nurturing leadership model that prioritized skill development and collaborative excellence. As recognized by the co-founder of Quantum Mob, Eric Kim, and Product Design Lead, Harpreet Sidhu, our hands-on, data-informed, and customer-driven methods have not just met but exceeded expectations, fostering a robust foundation for PayPower's sustained growth and innovation in the neo-banking sector.

‍

‍

‍

‍

‍

‍

‍